Founding Beta:5 MSPs at the founding rate.4 of 5 spots remaining

For established MSPs ready to scale past referrals

How To Become The Most Trusted IT Provider In Your City In 90 Days…

Without cold calling. Without cold emails that pitch strangers for meetings. Without LinkedIn spam, a new marketing team, or turning yourself into a full-time content creator.

↓ See how the trust machine works ↓

MAP MY 90-DAY TRUST CAMPAIGN

The authority-building plan runs from day 1 through day 90. The separate appointment guarantee begins when outreach launches on day 31 and uses its own 90-campaign-day clock: 10 appointments with agreed ideal clients, or we charge no management fee until you hit 10. The written terms define how campaign days are counted.

The Referral Ceiling

Referrals Built Your MSP. Depending On Them Is What Keeps Growth Random.

Referrals start with trust. That is exactly why you want more of them. But you cannot choose when they arrive, which companies they introduce, or whether they show up when the pipeline goes quiet.

New business arrives in weather patterns.

Three introductions can flood one month, followed by six dry weeks and a sales calendar staring back at you.

You get who they know, not who you want.

Clients refer people in their orbit, not necessarily the industries, locations, or company sizes you are built to serve best.

Your growth waits on somebody else's memory.

Even delighted clients have companies to run. They do not wake up thinking about filling your pipeline.

When the tap slows, there is no knob to turn.

You cannot manufacture more introductions on Tuesday just because next month's forecast looks thin.

The Sea Of Sameness

So You Try Outbound... And Join A Parade Of Identical MSPs Yelling “Quick Question?” Into The Same Inbox.

Same free assessment. Same dark-web scan. Same desperate ask for 15 minutes. Your message is not competing with silence. It is competing with a hundred MSPs wearing the same khakis.

Outlook

🔍 Search

＋ New mail🗑 Delete🗂 ArchiveReportSweepMove to

Inbox37

Junk Email

Drafts

Sent Items

Deleted Items

Your Prospects Don't Hate Outreach. They Hate Being Sold Before They Trust You.

The Plot Twist

Stop Asking Strangers For A Meeting. Give Them A Reason To Want One.

A sales call asks people to trust you before you have earned it. A useful local webinar lets you earn trust before asking for anything.

Choose a problem they already care about
The topic meets a real business worry instead of inventing another reason to sell managed services.
Invite them to something useful
The first ask is “want a seat?”... not “want to replace the company protecting your business?”
Let them hear how you think
Your advice, examples, and answers show the judgment they would actually be hiring.
Follow the buying signals
A reply, registration, question, or replay request tells us what each prospect cares about.
Keep the proof alive
The replay, clips, emails, and website keep building familiarity long after the live hour ends.

Invite the right companies.Teach something worth knowing.Follow the signals.Start warmer sales conversations.

Watch What Changes

“Delete” Becomes: “Yes... Please Save Me Two Seats.”

A useful invitation does not feel like a pitch. It feels like help. And help is a much better first impression than “got 15 minutes?”

Outlook

🔍 Search

← Back🗑 Delete🗂 ArchiveReportMove to

Inbox37

Junk Email

Drafts

Sent Items

Deleted Items

One Webinar Gives Prospects Six Ways To Say, “Tell Me More.”

They do not have to attend live. They do not even have to wait until the event. A useful topic can become a real sales conversation at any point.

“Can we talk instead?”

A direct reply turns the topic into a private conversation before the webinar even happens.

“Save me a seat.”

A registration shows which companies are actively thinking about the problem right now.

“That answer was interesting.”

A live question can become the natural start of a one-to-one sales conversation.

“Send me the replay.”

No-shows and busy prospects can keep learning, then book when the timing is better.

“I found your webinar.”

A recorded session can earn trust months later when a prospect researches local providers.

“I keep seeing your name.”

Clips, posts, and follow-up emails create familiarity before a company starts shopping.

And The Timing Is Brutal

Most Prospects Aren't Ready To Switch Today…So Win Their Trust Before The Day They Are.

The right company may be perfectly content this morning and searching for a new IT provider six months from now. You cannot control the trigger. You can control which MSP already feels familiar when it happens.

One webinar makes you visible. A monthly series makes you the name they remember.

Contract renewalThe company can compare providers without breaking an agreement.

Security incidentA near miss or breach makes a change urgent.

Compliance deadlineAn audit, insurer, or customer adds a rule the current provider must meet.

Company growthA new office, acquisition, or hiring surge exposes gaps in the current setup.

Service failureDowntime or slow support prompts the company to look elsewhere.

Leadership changeA new leader reviews costs, risk, and current vendors.

The Trust Machine

We Build The Entire Machine. You Teach What You Already Know.

We plan it. We promote it. You show up for one live teaching hour. Then we turn that hour into a month of reasons for the right companies to remember your name.

We find the issue your market cares about

The topic comes from a problem ideal clients already discuss with you. We turn it into the outline, slides, talking points, planned questions, and rehearsal.

We invite exactly the companies you want

Your target list defines the industries, locations, company sizes, and decision-makers. The invitation offers something useful instead of another ambush sales call.

You teach for one hour

You explain the material you already know and answer questions. We manage the technology, timing, moderation, and follow-up.

We turn one hour into a month of proof

We publish the replay, create LinkedIn clips and follow-up emails, and give the webinar a permanent home on your website.

Umbrella IT Services on-demand webinar library featuring cybersecurity, Google Workspace, and business continuity sessions — **This is a finished webinar library on an MSP website.** Each new session makes the MSP look less like another vendor. It starts to look like the local authority.

↓

MAP MY 90-DAY TRUST CAMPAIGN

From Zero To Live In 30 Days

Your First Webinar Goes Live By Day 30. Then The Machine Compounds.

Month one creates the proof. The next 60 days repeat the invitations, sessions, clips, and follow-up until your name stops feeling new.

Days 1 to 7

Plant the flag

We define your ideal-client profile, choose the first webinar topic and date, set up separate outreach domains and mailboxes, and begin your new website.

Days 8 to 14

Build the reason to listen

We create the webinar outline, presentation, sign-up page, invitation copy, and content plan. You review it while the mailboxes continue warming.

Days 15 to 23

Make you look the part

Your new website goes live with the webinar sign-up page. We publish the first content, finish the presentation, and rehearse with you.

Days 24 to 30

Create the first proof asset

You present and record the first webinar by day 30. We handle the technology and moderation, publish the replay, and give the day-31 outreach campaign something real to show.

By Day 30, You Won't Just Have A Campaign. You'll Have Assets That Keep Working.

A new MSP website live and ready for prospects
Outreach domains and mailboxes configured and warmed
Your first webinar presented, recorded, and published
The topic, date, and plan for next month's webinar

Day 31: The Trust Campaign Leaves The Building

Once the mailboxes are warmed, targeted email outreach begins by inviting agreed best-fit companies to next month's webinar, not cornering them with a sales pitch.

Then Your Name Starts Showing Up Everywhere That Matters

Every dayInvite new best-fit companies
Offer the next useful webinar and follow up according to how each person responds.
Throughout the monthStay visible between events
Share useful posts, webinar clips, reminders, and answers drawn from the live session.
Once a monthTeach live for one hour
Answer questions, publish the replay, and give the next month a fresh reason to pay attention.

Each month compounds the one before it

Your Name. Your Rules.

Nothing Goes Out With Your Name On It Until You Say “Send.”

Authority only works if it still sounds like you. So you approve the audience, angle, invitation, and follow-up before the campaign launches.

Define exactly who gets invited

The written target lists the location, industry, company size or seat range, and decision-maker roles.

Approve every word prospects see

That includes the audience, first webinar topic, invitation, and follow-up plan.

Protect your main domain

A separate setup handles campaign email. We verify contact data, keep do-not-contact lists, honor opt-outs, and watch delivery.

Know what counts before day one

The guarantee defines the companies and decision-makers that count and excludes current clients, vendors, duplicates, and companies outside the agreed profile.

Because Trust Can Die In One Click

Then They Google You. Good Thing Your $29,000 MSP Website Rebuild Is Included.

Nothing kills “most trusted provider in town” faster than a homepage that looks like it last saw daylight in 2014. We rebuild the front door so your outreach, webinars, and website tell one credible story.

Umbrella IT Services website, before — A broad promise with little proof above the fold

Umbrella IT Services website, after — Local proof, response time, and a clear first step

This Is Bigger Than A Webinar

It's Your Outreach Team, Webinar Team, Content Team, And Website Team... Without Adding A Single Person To Payroll.

Everything is built around one outcome: make the right companies know your name, trust your judgment, and raise their hands when the timing is right.

The Whole Trust MachineMSP INFLUENCE:
THE DONE-FOR-YOU LOCAL AUTHORITY + PIPELINE PROGRAMWe do the production, promotion, publishing, and follow-up. You supply the expertise.

Put your offer in front of the right companiesWe build the list, set up sending, write the email and LinkedIn invitations, follow up, and handle replies. Every campaign invites agreed best-fit prospects to something useful.

$5,000/mo value

Become the host, not the webinar departmentWe create the topic, outline, slides, sign-up and replay pages, and follow-up emails. We also run the rehearsal and live session. You teach.

$3,000/mo value

Stay visible between live sessionsWe turn each webinar into LinkedIn posts, short clips, graphics, and useful content that keeps building familiarity all month.

$3,000/mo value

Estimated cost to hire these services separately$11,000/mo · $132,000/yr

BETA BONUS · INCLUDEDThe "$100M MSP" Website RefreshFull website rebuild with a permanent webinar library. Yours to keep.

$29,000one-time value

Estimated first-year cost if hired separatelyMonthly program × 12 + website$161,000

These numbers estimate what separate providers might charge. They do not promise revenue.

The Entire Machine Is $4,995/Month For Five Founding MSPs.

FOUNDING BETA: 5 MSPS ONLY

Future program rate

$9,995/mo

Beta member rate

$4,995/mo

You save $5,000 per month ($60,000 in year one) and keep this rate while you remain a member.

We limit the founding group to five MSPs so we can work closely with each one while we document the process and results.

The founding term is six months, for $29,970 in program fees.

4 of 5 spots remaining

Now Put The Risk Back On Us.

90-DAY PIPELINE GUARANTEE

10 qualified appointments in your first 90 campaign days, or our management fee goes to $0 until you get them.

The appointment-guarantee clock begins when the first outreach campaign launches after the initial 30-day build. The written agreement defines how campaign days are counted and which companies and decision-makers qualify. Current clients, vendors, duplicates, and companies outside the agreed profile do not count.

To keep the guarantee active: approve work on time, join each review, rehearsal, and monthly session, keep enough times open on your calendar, answer qualified prospects, and keep your account current. We guarantee appointments, not closed sales or revenue. You still pay any approved costs for incentives, data, software, ads, or other third-party services.

This Is Not For Every MSP.Is It For Yours?

This Program May Fit If...

Your MSP is established and typically earns between $1M and $10M a year
You serve a defined area or industry
You have room to take new clients
Someone can take, follow up with, and close qualified appointments
You can approve the work, rehearse, and teach each month

This Program May Not Fit If...

You need closed revenue immediately
You expect the program to replace your sales process
You cannot keep enough time open for qualified appointments
You cannot commit to six months at $4,995 per month
You cannot approve the work, rehearse, and teach each month

The Sensible-Skeptic Section

Questions Your Inner Cynic Is Probably Yelling At The Screen Right Now.

Good. A program this involved should survive more than a polite nod.

I'm not a great presenter.

You do not need public-speaking experience. You already explain insurance rules, compliance, security events, and business risks during sales calls. We use those explanations to create your outline, slides, talking points, and planned questions.

We rehearse with you and manage the technology, timing, and questions during the live session. You teach material you already know.

How much time does this take?

Beyond the live hour, set aside time for one review, one rehearsal, approvals, and follow-up with qualified prospects. This program requires your participation.

Will you work with a competing MSP in my market?

We review market and ideal-client overlap before we accept a member. If we serve more than one MSP in a broad region, we build a separate audience, topic plan, message, and campaign for each one. We do not share another member's contact data or custom work. We put any market or industry exclusivity in writing before you join.

What do I own if I leave?

After you pay all invoices, you keep the finished website and final campaign work made for your MSP. This includes recordings, slides, approved copy, edited clips, and exported campaign data. MSP Influence keeps the templates, methods, software, and other tools it owned before the engagement. Third-party platforms and licensed assets still follow their own terms.

How does this work with my current sales and marketing?

The program can replace separate vendors for webinars, outreach, content, and the website. It does not replace your sales process. Your team runs and closes qualified sales calls. If you keep using ads, SEO, events, or follow-up email, you can use the webinar content in those channels.

What exactly is included in the website rebuild?

We rebuild the site to show prospects a credible MSP and give each webinar a permanent page. We put the number of pages, platform, launch date, hosting, maintenance, and transfer terms in writing before work starts. You keep the finished site.

Do I have to pay for attendee gifts?

MSP Influence does not require attendee gifts. When a relevant MSP vendor offers marketing funds or attendee incentives, we ask whether it can support the event. Any approved incentive cost remains outside the management fee.

Your City Is Going To Trust An MSP

90 Days From Now… Will They Think Of You?

Let's map the first webinar that puts your name on the map... then build the 90-day campaign that keeps it there.

Where your best clients come from now

The companies you want more of

A webinar topic those companies would care about

How the first 30 days would work

Price, six-month term, and guarantee

Who on your team will handle new opportunities

MAP MY 90-DAY TRUST CAMPAIGN

© MSPInfluence.com · A Superspreader Media program. MSP Influence does not guarantee closed sales, specific accounts, or revenue. The written terms and client participation rules govern the appointment guarantee. Your market, targeting, approvals, calendar, follow-up, and sales work affect results.

MAP MY 90-DAY CAMPAIGN